Finally printed as a paper weekly newspaper

The London Evening Standard has printed its final newspaper, which will then move to weekly publication and undergo a rebranding.

From next Thursday, the paper will become a weekly, with a new title: The London Standard.

The Monday and Friday editions were reportedly phased out in early August. press release.

The newspaper was first published in 1827 and became free in 2009, particularly popular with commuters in the capital.

The newspaper’s parent company has also struck a deal with City AM, a free daily newspaper focusing on business and finance, to take the Standard’s publishing slot.

Albert Read, executive chairman of the London Evening Standard, said: “As the Evening Standard embarks on the next phase of its journey, its new print weekly will set higher standards, attract new readers and Reflecting the energy and excitement of London.

He said the publishing deal with City AM would bring “two powerful games together”.

Due to declining circulation, the Standard announced in May that it would become a weekly.

The Press Gazette, which covers the media industry, reported in July that Standard Television expected to lay off about 70 people.

The newspaper’s daily circulation has dropped from 850,000 to 275,000 in the past five years, and it has lost £84.5 million in the past six years.

The newspaper, formerly known as the Standard, was founded 197 years ago and added an evening edition in 1859.

In 2009, businessman and former Russian intelligence officer Alexander Lebedev and his son Evgeny purchased the London Evening Standard.

Circulation grew after they took control as they transitioned the paper to a free model, relying on advertising revenue rather than sales revenue.

Although continuing as a free publication, circulation has fallen back to slightly higher levels than when they took over.

An email to staff in May announced the decision and said working from home and the increase in Wi-Fi on the subways had negatively impacted subway circulation.

“While this process may be unsettling, we aim to replicate previous success with our sister publication The Independent, which has seen continued readership growth and commercial success following a strategic transformation in 2016,” the newspaper said. express.

independent In 2016, we switched to purely digital operations.

The email said 12 million people visit Standard’s digital platforms each month, with half of that traffic coming from outside London and overseas.